OUR STORY

Founder and owner, Kristine Irving, opened the Ladner store in 1998 to fill the growing need for a cool place to shop locally without having to brave the tunnel. 2001 added another exciting dimension to The Urban Rack story when she took over an existing 18 year business on 4th Avenue in Kitsilano. It is now also named The Urban Rack.

 

Kristine truly connects with her customer. She wants to feel beautiful, cool, sexy, and comfortable. Dedicated to finding quality lines that fit real women, Kristine focuses her attention on buying and relies on her amazing staff to run the stores.

 

The Urban Rack is passionate about tapping into their customers’ unique style and personality. They take the time to listen and learn so the customer leaves feeling beautiful. In an industry that often focuses on an unrealistic image of what beauty is, Kristine’s hope is that The Urban Rack will continue to live its Purpose...Inspiring women to discover and embrace their Unique Beauty.

	About the environment: In an effort to encourage our customers to re-use their shopping bags we provide a stylish alternative at no extra charge. The models on the bag truly represent who our customers are...REAL, POWERFUL, BEAUTIFUL WOMEN. You can make a difference too: Every time you re-use your bag from The Urban Rack in the store we will donate a loonie to The David Suzuki Foundation. To learn more about the women on the bag and why we chose them, click here.
	About people: Over the years The Urban Rack has helped to raise over $70,000 for the BC Cancer Foundation through participation in The Weekend to End Breast Cancer, The Underwear Affair, and in store events. It is our commitment to continue to fight alongside the brave survivors to find a cure.   In addition to raising money for Cancer research The Urban Rack also supports many other local charities and groups through donations of time, money, and gifts.